Gen AI

GenAI is a technology that focuses on content generation, whether it is in the form of images, texts, or videos.

AI Demo Illustration

What is Gen AI?

GenAI goes beyond just interpreting data. It uses the information available to generate something new, whether it is reports, digital art, films, etc. GenAI is deep machine learning that comprises different models, out of which LLM and GAN are quite common. LLM (large language model) uses data to interpret and generate human-like texts.On the other hand, GAN (generative adversarial network) is made up of two neural networks: the generator and discriminator. The generator generates new content, which the discriminator compares to the original data provided.This enhances the generator's ability to provide genuine content.

Gen AI’s purpose is to build creative content that aligns with the business’s vision and identity. When you input your brand requirements in the prompt, GenAI will analyze it and produce personalized marketing material. It is safe to say that this technology is empowering businesses with its innovative output.

GEN AI Workflow

Challenges and Capabilities of Gen AI

  • Media creation: By learning from training data, GenAI is capable of producing stunning visuals, whether they are in the form of images or videos. It interprets the textual description and, on the basis of it, creates the required output. Many advertising agencies are using gen AI to create captivating ads and marketing campaigns. Even educational institutes are using this technology to design informative modules for students.
  • Optimizing workflow: Gen AI brings efficiency into the workplaces. It analyzes large volumes of data and turns them into insightful reports. Furthermore, it helps to generate meeting summaries and provide automated email responses, which strengthens communication and collaboration among teams.
  • Ethical problems: As the use of GenAI is increasing, many ethical issues are arising, such as discriminatory output, misuse of AI-generated content, and privacy concerns. To handle such issues, it is important to do regular data audits for unbiased output and establish AI governance frameworks.

Applications of Gen AI

GenAI creates new content—text, images, or code—enabling personalized experiences and rapid content generation.

  • Supply chain and logistics:Gen AI helps in optimizing the overall transportation costs by generating the most efficient route.It monitors traffic and weather conditions while also estimating traffic hours to select the best route.This helps to reduce fuel costs and takes less time to reach the destination.
  • Gaming:Generative AI has the capacity to develop engrossing games. It drafts plots, helps design characters, and creates levels for video games.
  • Legal industry:A GenAI model can become a great assistant for lawyers as it can generate legal documents, agreements, and contracts with accuracy. Another way it can help is by providing practical context like relevant laws and legal cases, which saves time for lawyers.
  • Retail industry: For e-commerce businesses, GenAI is a gem. This is because this software can write detailed product descriptions, which in turn saves a lot of time. Sellers just need to write the product’s key feature, and the end result is a product description that is error-free and detailed.
GEN AI Applications

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